Championed IP and Value-Based compensation models for agencies.

Engineered successful joint-venture launch for iconic brands Coca-Cola and illy coffee for their premium ready-to-drink espresso coffee. Crafted exclusive RTD launch strategy for Coca-Cola in NYC and then awarded the chance to do it in LA.

Got pretty good at delivering creative briefings over games of ping pong.

Member of strategically-driven creative SWOT team for WPP, the internationally acclaimed advertising and marketing services group.

Senior strategist on iconic brand accounts from luxury (LVMH — Louis Vuitton Moët Hennessy) to spirits (Belvedere Vodka) to hospitality (Wyndham Hotels & Resorts).

The talent on our Comcast Business account would end up being the reason I met my husband & some of my closest friends to this day.

Responsible for bringing new categories and verticals of business to the agency. Secured new business in the liquor (Tres Agaves) and retail fashion spaces (Century21).

Conceptualized landmark campaigns like anti-texting & driving initiative for the Ad Council and part of launch team for espnW.

Trusted with representing customer insights, managing client goals, and delivering measurable ROIs for two very different powerhouse financial institutions: Bermuda’s Capital G Bank and Bank of New York Mellon.

Lured back to Madison Ave as Director of Strategy for the Hispanic arm of this industry titan. Jumped at the chance to lead the iconic brands they had as clients, despite my downtown rebel DNA (and very limited Spanish fluency).

With a strong track record in closing competitive new business pitches at this point in my career, I began to be pulled onto almost every brief that came through the door, in addition to my own roster of Bravo clients!

Strategic thought leader and agency voice for CVS, Campbell’s, ChapStick, Centrum, Pfizer, Oreo.